We don't do Fear

Over the 105 years in the saddle, I've seem in conflict,recession resistence, revolutions, but every time this country has come out stronger, becouse chrome and asphalt put distance between you and whatever the would could throw at you, and the rumble of an engine drowns all the spin on the evening news. If 105 years have proved one thing: It's that fear sucks (and it's doesn't last long). So Screw it. Let's ride.

http://www.harley-davidson.com/wcm/content/pages/2008_campaigns/screw_it/screw_it.jsp